SHUT UP NOISE. TURN UP SOUND.
Loop earplugs are pretty much the only earplugs that help you hear better. They filter out noise and enhance sound. Which is how we came upon the campaign 'Shut up Noise. Turn up sound.
Initially it was Fuck Noise. Love Sound. And the client even approved it. Of course, f*cking Meta/FB/Insta had to come in and make a whole tadoo about it...