ACC SOCIAL: SEASON'S TWEETINGS
(Or put simply, Dogs tweeting.)
For the ACC's Holiday Social campaign, we enlisted the aid of the ACC Boroughbreds to wish our followers “Happy Holidays” in a way only they could. We created a custom, Big-the-movie-style keyboard our pups could step on with 16 holiday-inspired words on them. Then, we gave them control of the ACC Twitter account for 3 live-streamed days to send out season’s greetings in their own words, with their own four paws.
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Adweek Non-Profit Campaign of the Year.
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