ACC BOROUGHBREDS

Creating a whole new breed.

 

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ACC: NYC BOROUGHBREDS

More often than not, the animals that don't get adopted from shelters are the mutts, the mixes, the unrecognizable ones. So, as ad guys, we at Wunderman thought they needed to be rebranded. Which is why for the Animal Care Centers of NY, we made these mutts into a breed all their own: NYC Boroughbreds.

From the Bowery Rhodradorbull (Rhodesian+Lab+Pit) to the Arlington Yorkshihnieltese (Yorkie+Shitzu+Cockerspaniel+Maltese), every ACC pet is now more unique and distinct than a plain old purebred ever could be.

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ZAC SAX

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