DECK THE HALLS
In advertising, you do some fun stuff. You make films, posters, websites, and mobile apps. But mostly, you make decks. Decks are what you use to present work to the client. It's pages on pages of strategy, research, insights, demographics, media recommendations, quals, and marketing objectives. All leading up to the idea itself.
So for our 2016 Wunderman Holiday card, we created a simple, honest card that just says 'Happy Holidays.' And then a 90 page deck explaining exactly how we came up with it.
The full deck, which is excruciatingly long and plannery, can be downloaded at the bottom.
Featured
Digiday
Adweek
Selected as card of the year by The Drum